Americans have had enough of woke corporatism – and they’re letting companies know.
Bud Light is reeling following an ill-fated partnership meant to appease the so-called “Social Justice Warriors.”
But now Anheuser-Busch executives are hoping this major corporation’s pride month blunder will get them out off the hot seat.
It’s the time of year yet again.
Rainbows will be plastered all over stores, commercials will showcase same-sex couples and streaming apps will feature spotlights of “trans voices.”
Despite a 365-day per year focus on the LGBTQ+ community in Big Media – Pride month is about to burst out of the closet in June.
And some woke corporations couldn’t wait to get a head start on the festivities.
Retail giant Target is decking stores out with a Pride section decorated in flamboyant colors and highlighting “queer” merchandise.
From mugs that read “Gender Fluid,” to Satanic shirts, to tuck-friendly bathing suits for children – the Target Pride display has everything a virtue signaling leftist could ever want.
However, it is the Target Pride selection’s targeting of children that really has Target customers enraged.
In fact, many parents are now calling for Bud Light-style boycotts of the retailer which kicked Salvation Army Santa’s off store grounds starting back in 2004.
You know what to do Patriots. Let's give them the Bud Light treatment. Boycott Target. Who's with me?
Go Woke Go Broke. pic.twitter.com/UH6oPlNtOs
— TEAM USA 🇺🇸 (@__TEAM_USA) May 24, 2023
The Federalist’s Editor-in-chief and journalism fellow for Hillsdale College Molly Hemingway penned an article calling on moms to send a message that grooming American children is not acceptable.
“It’s up to Moms to crush Target,” Hemingway tweeted.
And much like Anheuser-Busch didn’t know how to handle the fallout after they got in bed with a 26-year-old gay man that parades around like a prepubescent girl and advocates for transitioning minors – Target officials are scrambling to figure out how to handle the controversy their woke actions created.
“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Target CEO Brian Cornell said. “The things we’ve done from a DEI [diversity, equity and inclusion] standpoint, it’s adding value. It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”
Republican Presidential candidate Vivek Ramaswamy took exception to Cornell’s hard self for woke corporatism – and called a boycott of Target, “fair game.”
“If a company makes a conscious business decision to alienate a significant portion of its customer base, then it’s totally fair game for its customers to respond accordingly,” Ramaswamy said. “That’s not a boycott, that’s just a response to a company that chooses to spit in their face. I have no doubt that many companies do find wokeness to be a good short-term trick.”
However, the consumers Ramaswamy mentioned have already forced Cornell to change his tune.
Multiple sources are reporting Target held an emergency meeting with store managers in deep south states where the topic was mitigating the damage.
As a result of the meeting, those stores were instructed to move the graphic endcaps from a prominent display up front to a relatively hidden spot in the back.
Furthermore, it was decided all mannequins and signage would be removed to detract from all the attention.
The move hasn’t appeared to achieve its desired effect as American families who’ve had enough are continuing to call for the Bud Light treatment for Target.
Political Animal News will keep you up-to-date on any new developments in this ongoing story.
