Bud Light sales have tanked ever since their partnership with transgender influencer Dylan Mulvaney.
And now the company is in full-blown damage control mode trying to save its tattered reputation through a desperate act.
The leadership of Anheuser-Busch, the parent company of Bud Light is making a last-ditch attempt to try and find a way to save the iconic beer brand from going under.
Conservative beer drinkers called for a boycott of the brand after their woke publicity stunt backfired on them.
And this boycott has had devastating effects on the company’s beer sales.
Sales of Bud Light dropped a whopping 26% in retail establishments across the country in the aftermath of its decision to partner with transgender social media activist Dylan Mulvaney.
“The shocking deterioration of Bud Light Blue’s market share continued apace through the third week of April–and actually somehow worsened,” Beer Business Daily wrote. “We’ve never seen such a dramatic shift in national share in such a short period of time.”
In response, Anheuser-Busch is rolling out a new strategy to try and reverse the damage from the conservative boycott and win back beer drinkers to the brand.
But it’s not going as planned.
The company hired a Washington, D.C. area lobbying firm Origin Advocacy to help with “general policy regarding the alcohol-beverage industry.”
Elite lobbying firms vs. American beer drinkers
The lobbyists hired by Anheuser-Busch, Sean McClean and Emily Lynch, are both former Republican Capitol Hill staffers.
McClean worked as a legislative director for Sen. Ted Cruz (R-TX) and then in President Donald Trump’s administration.
Lynch was a legislative assistant to former anti-Trump Senator Kelly Ayotte (R-NH).
The pair are already “making the rounds” on Capitol Hill looking to build goodwill for the beer company according to the American Accountability Foundation (AAF), conservative watchdog group.
And AAF is making their own rounds, urging Congressional Republicans to reject Anheuser-Busch and their lobbyists’ attempt to do damage control with conservatives.
AAF President Tom Jones wrote a letter to Republican Congressional offices telling them McClean and Lynch are “making the rounds on the Hill trying to red-wash Bud Light’s disastrous decision to partner with a man pretending to be a woman and tell you the company really does respect conservative values.”
Sinking to a new low
Jones said Anheuser-Busch has sunk to a new low in their pitiful efforts to try and defend going full woke.
“They’re even making the shamefully offensive equivalency argument that their transgender activist beer can is just like their beer can honoring WWII vets,” Jones continued.
“They’re telling offices, ‘Anheuser-Busch sometimes creates commemorative cans. […] Honor Flight can [for] example.’ If partnering with a trans activist wasn’t shameful enough, equating Dylan Mulvaney to a World War II hero is really beyond the pale.”
Bud Light recently gave Mulvaney customized beer cans with his likeness on them to celebrate his one-year anniversary of becoming a “girl.”
Obviously to the company’s woke leadership that’s the same thing as honoring a veteran.
“If Bud Light wants to regain the trust of conservative customers, they should apologize for insulting their values by embracing the woke left’s radical gender agenda instead of wasting their money on lobbyists,” AAF said.
“Bud Light sided with the Left against the average American and no amount of D.C. lobbyists in fancy suits will make them forget that,” AAF continued.
The corporate-controlled beer brand’s moves on Capitol Hill reek to many of that hallmark of the belt-way mind virus — a mindset where it’s the Washington D.C. political-class who dictate to the American people instead of the rightway around.
Anheuser-Busch is scrambling to try and repair the damage.
But a major company is finally experiencing real consequences as conservatives show that “go woke and go broke” may wind up becoming the company’s ultimate fate.
Political Animal News will keep you up-to-date on any new developments in this ongoing story.
