The “King of Beers” has become a court jester.
Anheuser-Busch – the company that produces Bud Light – is still in damage control mode over the Bud Light boycott, which resulted from massive backlash after the company waded into the culture wars.
Americans began boycotting Bud Light after the company signed a sponsorship deal with transgender influencer Dylan Mulvaney.
After one month, Bud Lights sales plunged a shocking 26 percent due to the backlash from their woke marketing campaign designed to force Americans to accept transgenderism as a fact and something to be celebrated.
It, of course, is neither.
A weak, groveling statement by Anheuser-Busch CEO Brendan Whitworth after the furor ensued as well as the company putting two marketing executives on a leave of absence did not quiet the boycott.
So they knew they had to attempt something else, and when in doubt, lie.
Anheuser-Busch’s latest move came by way of a letter sent to retailers and bars and restaurants distancing the company from the Mulvaney deal and renouncing its decision to side with the woke mob on promoting transgenderism.
“Anheuser-Busch did not intend to create controversy or make a political statement,” a cover note from Grey Eagle – a company that distributes Bud Light – that accompanied the letter read.
“This was one single can given to one social media influencer,” Anheuser-Busch claimed. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Polling data showed Bud Light massively underestimated their customer base, and just how angry they would become.
Nor did the executives at Anheuser-Busch even understand the American people.
A Washington Post-Kaiser Family Foundation poll showed 57 percent of Americans believe the scientific fact that gender is determined at birth.
The Washington Post reported:
“Clear majorities of Americans support restrictions affecting transgender children, a Washington Post-KFF poll finds, offering political jet fuel for Republicans in statehouses and Congress who are pushing measures restricting curriculum, sports participation and medical care.
Most Americans don’t believe it’s even possible to be a gender that differs from that assigned at birth. A 57 percent majority of adults said a person’s gender is determined from the start, with 43 percent saying it can differ.”
Anheuser-Busch marched their entire brand off of a cliff in order to appease the radical left and the transgender activists.
And they did it largely based on the bubble that is social media where charlatans like Mulvaney work to poison minds and make a lot of money for doing it.
That miscalculation cost the company billions of dollars.
And as of now there is no clear way for them to make a complete comeback.
It turns out the LGBTQ community is boycotting them too.
Sure hope Dylan Mulvaney drinks a lot of Bud Light!
Political Animal News will keep you up-to-date on any new developments in this ongoing story.
