Anheuser-Busch executives are paying the price for selling out to the Left’s woke agenda.
Trying to push the transgender agenda on Bud Light drinkers has led to plummeting sales across all categories for the company.
And Bud Light executives just got confronted with their worst nightmare after Coors destroyed the woke corporate culture.
Anheuser-Busch executives desperately want the public to forget they cut a deal with transgender activist Dylan Mulvaney.
Instead, the boycott is growing to include products all across the company’s portfolio.
“Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier,” the New York Post noted.
And as Americans have discovered the other brands owned by Anheuser-Busch (AB InBev) in addition to Bud Light, the company’s other beers are starting to sit on the shelves as consumers vote with their wallets.
“The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29,” the Post added. “Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%.”
According to industry analyst Bump Williams, now “it’s not just a Bud Light issue.”
Instead, Williams explained the ad campaigned has become “an Anheuser-Busch portfolio problem now.”
With Anheuser-Busch sales plummeting, rival companies including Coors Light and Miller Light are soaking up all that extra cash.
“Coors Light and Miller Light each saw a more than 20% sales increase in the week ended April 29 compared to a year ago,” the Post pointed out.
Even lesser known beers have been benefiting from Bud Light’s crisis.
Pabst Blue Ribbon’s sales have increased by 18%, while Keystone Light enjoyed a 15% bump.
But now one company has positioned itself to come out on top by releasing an ad packed with subtle jabs directed at Bud Light.
Coors just released a new commercial featuring Yellowstone star Cole Hauser.
It comes as the company celebrates 150 years in business.
The ad points out that –unlike Anheuser-Busch–the company hasn’t changed over the past century and a half.
“When you’re a favorite beer of rock stars, smugglers, cowboys, and Presidents, you don’t compromise,” Hauser declared in the ad. “That’s our legacy,” he continued, then asked viewers “What do you want to go down in history for?”
It’s no surprise Coors took advantage of the situation since the corporation has a long history of backing Republican candidates.
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Ironically, Donald Trump, Jr. attempted to call off the Bud Light boycott claiming Anheuser-Busch is a “conservative-leaning” beer.
Exactly where he got that isn’t clear since Anheuser-Busch makes a majority of their political contributions to Democrats.
Fortunately, Trump Jr.’s argument didn’t pass the sniff test for average Republicans and the boycott lives on.
No doubt, the new Coors ad will continue to cause Bud Light sales to dwindle into nothing, providing a powerful lesson for any other major companies considering a woke makeover.
Political Animal News will keep you up-to-date on any new developments in this ongoing story.
