President Donald Trump’s tough stance on illegal immigration is making waves in unexpected places.
And one major beer company is feeling the heat.
Donald Trump’s immigration crackdown has Corona beer CEO crying into his own product as his Hispanic customers vanish from stores.
Mexican beer giant blames plummeting sales on Trump’s border policies
Constellation Brands, the company behind popular Mexican beers Corona and Modelo, is pointing fingers at President Trump’s immigration enforcement as the reason their sales are tanking.
Bill Newlands, CEO of Constellation Brands, recently aired his grievances during an appearance on Yahoo Finance’s Catalysts program, claiming that the President’s efforts to secure the border and deport illegal immigrants have hurt his bottom line.
“Well, the consumer is concerned about a number of things… The pricing and costs of things, inflation. They’re concerned about immigration, particularly consumers that have had friends or family who have been involved with issues around immigration,” Newlands complained.
The beer executive went on to explain that these concerns are translating into fewer sales as Hispanic communities become more cautious about public gatherings.
“Fortunately, beer is pretty far down the list, but there’s an overall concern in that [Hispanic] community. Less social gatherings… Those are beer moments. So for us, that creates a bit of a challenge,” he added.
What Newlands failed to mention is that President Trump’s immigration enforcement has prioritized removing dangerous criminals and gang members who threaten the safety of all Americans, including legal Hispanic immigrants.
Beer company’s profits go flat as American policies take effect
Constellation Brands’ financial troubles were revealed this week when their earnings report fell well short of analysts’ expectations. The company reported earnings around $12.90 per share, significantly below the projected $13.97 that Wall Street anticipated.
While Newlands was quick to blame immigration enforcement, other factors are likely at play, including a general drop in consumer spending and President Trump’s strategic use of tariffs to protect American industries.
The Trump administration has implemented a 25 percent tariff on aluminum cans and canned beer imported to the United States, a move that directly impacts Mexican brewers. This isn’t surprising considering Mexico accounts for approximately 81 percent of all U.S. beer imports as of 2023, according to data from Statista.
Beer company turns its back on American workers
Despite crying about American policies affecting his business, Newlands revealed that Constellation Brands plans to build a new beer production facility in Mexico rather than create jobs in the United States.
When questioned about this decision, Newlands offered a flimsy excuse about “authenticity.”
“While we’re an American company, we’re invested in Mexico because we are selling authentic Mexican brands. And the same way that you’re not making champagne in the United States or you’re not making tequila in the United States, or you’re not making New Zealand Sauvignon blanc in the United States, we’re not going to be making Mexican beer in the United States,” Newlands stated.
CEO of Corona and Modelo beer:
“Well, the consumer is concerned about a number of things … The pricing and costs of things, inflation. They’re concerned about immigration, particularly consumers that have had friends or family who have been involved with issues around… pic.twitter.com/dsDQuPq4aZ
— Brian Sozzi (@BrianSozzi) April 13, 2025
This statement conveniently ignores the fact that many “authentic” products are successfully produced outside their countries of origin, including numerous American companies that manufacture tequila.
While the beer CEO blames President Trump for his company’s struggles, he fails to acknowledge that protecting America’s borders and enforcing immigration laws are crucial aspects of national sovereignty and public safety.
President Trump has consistently maintained that his immigration policies are designed to protect American citizens and legal immigrants while ensuring that those who enter the country do so through proper legal channels.
The Trump administration’s focus on deporting illegal immigrants with criminal backgrounds and gang affiliations has made American communities safer while sending a clear message that the United States is a nation of laws.
Perhaps instead of blaming American policies for his company’s woes, Newlands should consider how his business might adapt to operate successfully within a framework that respects American sovereignty and the rule of law.
