Retailer Target is licking its wounds this week after the results from the company’s most recent sales quarter came out.
The corporation has pushed the limits of what average Americans are willing to put up with for years now.
But they went way too far with displays during pride month with items like girls’ swimsuits with a pocket to hold male anatomy securely featured front and center in stores.
They also tried passing off a line of clothing design by a trans activist who regularly sells occult and satanic merchandise.
According to the Washington Post, his most popular items in that line claim that “Satan respects pronouns” while another piece of merchandise suggests beheading “homophobes.”
“Activists soon discovered Carnell’s independent web store, where he has sold, among other items, pins and medallions that used satanic and occult imagery to make points about transphobia,” the outlet reported. “A lavender, goat-headed medallion that reads ‘Satan respects pronouns’ is among his most popular designs. A pin depicting a guillotine with the label ‘Homophobe Headrest’ might be the edgiest.”
Even in the wake of the Bud Light boycott, selling out to the radical transgender movement still somehow seemed like a good idea to Target executives.
Now they’re paying for it big time.
The market news on Wednesday was all about how backlash from Target’s pride month activities dealt a blow with sales falling for the first time in more than half a decade.
“Target’s quarterly sales fell for the first time in six years as consumers pulled back on discretionary goods and fierce right-wing backlash to Target’s Pride Month collection took a toll on the brand,” CNN Business reported.
Over the past quarter, sales in Target stores dropped 5.4% while online sales plummeted by 10.5%.
The outlet also noted that fewer people are even stepping foot inside the retailer’s locations.
“Target’s foot traffic dropped 4.8% last quarter, ‘likely a function of a mix that skews too discretionary, as well as the Pride merchandise issues,’ Michael Baker, an analyst at DA Davidson, said in a note to clients,” CNN Business reported.
Those pushing the woke agenda on Wall Street would like to pretend that Target’s woes are largely a function of consumers avoiding discretionary spending in the current economic environment.
But the reality for woke corporations these days is that many Americans have the good sense to become more particular about exactly what their dollars are going to support.
Political Animal News will keep you up-to-date on any new developments in this ongoing story.