Disney used to be the go-to for family-friendly entertainment.
But Disney has now fully embraced the woke agenda, leaving parents looking for alternatives.
And Chick-fil-A just dealt Disney a massive blow with this shock slap in the face announcement they never saw coming.
When it comes to fast-food drive throughs, nobody can beat Chick-fil-A.
When Americans go through your typical corporate-owned drive through, they experience long waits and have their orders screwed up by the stoned kid at the window that seems to not care about his job.
Add to that, a certain chain is notoriously stingy with their dipping sauce, and their ice cream machine seems to be perpetually broken at nearly every location.
But Chick-fil-A provides an entirely different experience.
Chick-fil-A’s drive throughs operate with uncanny efficiency and order accuracy, even at their busiest times.
Their employees greet you with a smile, and always respond with “my pleasure.”
But don’t think you can get your spicy chicken sandwich on a Sunday, because unlike the soulless corporate chains, Chick-fil-A is owned by an unapologetic Christian who always gives his workers the day off on our Lord’s day.
Chick-fil-A became the target of the radical LGBT for its owners’ opposition to homosexual marriage.
But despite only operating six days a week and being the target of the rainbow brigade’s boycotts, Chick-fil-A has been a major success.
It is now the third-largest fast food chain in the country, with over 3,000 locations, and brought in $7.89 billion in revenue last year.
Chick-fil-A gives Disney and McDonald’s some competition with “digital playground” announcement
Now Chick-fil-A is venturing into the entertainment industry.
The company is launching a new app that will have shows and games for kids.
Fast food restaurants like McDonald’s and Chick-fil-A have long hosted playgrounds for kids in their restaurants, but they have declined in use as more customers opt for the drive through.
Chick-fil-A likened the app to a type of “digital playground.”
“We’re looking at this app as a way to have a digital playground for the entire family to enjoy, whether they’re in our restaurants, in the drive-thru, driving to soccer practice or even relaxing at home,” Khalilah Cooper, Chick-fil-A’s Vice President of brand strategy told CNBC, “We want it to be an extension of our in-restaurant signature hospitality and generosity.”
Shows available on the app include “Legends of Evergreen Hills,” “Hidden Island,” and “Ice Lions.”
The shows’ themes will promote values such as generosity, friendship, problem-solving, creativity, and entrepreneurship, according to Cooper.
Chick-fil-A plans to use the app to encourage sales of its other products, rather than charging subscriptions or working with third-party advertisers.
They are following a marketing technique that was first made successful by Procter and Gamble, who created the idea of “soap operas,” to provide content and fill all their ad space to sell their own soap products.
Since Chick-fil-A is a family-owned company, it has a lot more freedom to try out marketing ideas like this one, without having to show stock-holders an immediate return on the investment.
In an age where companies that provide children’s entertainment have become increasingly woke, parents will surely be happy to have more wholesome entertainment available.
