Biden's White House press chief just called voters superficial to their face.
She said it at a DC brunch – and she meant it as a strategy.
What she admitted out loud about the Democrats' 2028 plan is something they never wanted you to hear.
The Party That Lost the Working Class Is Looking for Abs
Democrat strategists spent years lecturing America about the danger of shallow politics.
Now they're begging their own party to run hotter candidates.
That's not satire – that's the actual 2028 strategy Washington Democrats are openly pushing, and the party's own insiders are bragging about it.
The Bulwark published a piece this weekend laying out what Democrat strategists are now discussing in D.C. brunch circles.
The strategy is exactly as shallow as you'd expect from a party that just lost the White House, the Senate, and the House.
"It's easier to elect hot people. America is a superficial nation," said Yemisi Egbewole, the former Biden White House press office chief of staff.
She said this is now a "foundational brunch time conversation" among the D.C. Democratic class.
Your 401(k) got gutted. Your grocery bill doubled. Your neighborhood got less safe. And the people responsible for all of it are brunching in Washington debating whether their next candidate needs better cheekbones.
This Is What Happens When Your Ideas Fail
Here's what the Democrats will never tell you about their "hotness" strategy: it's an admission of complete intellectual collapse.
Working-class voters – white, Latino, Black – walked away from the Democrat Party in 2024 in numbers that shook the entire establishment. Non-college-educated voters broke for Trump 2-to-1. Voters making under $50,000 a year swung away from Harris by six points compared to Biden in 2020. The Teamsters surveyed their rank-and-file and found 60% backed Trump while only 34% backed Harris – so they didn't endorse anyone.
The Democrat Party didn't lose those voters because their candidates weren't attractive enough.
They lost them because four years of radical leftist governance made everything worse.
The party that promised to fight for working people spent its time pushing transgender ideology in schools, defunding police, and letting millions of illegal aliens pour across the open border.
Now they're staring at the wreckage and their solution is Gavin Newsom's hair.
Vogue called the California governor "embarrassingly handsome" earlier this year, and Democrat insiders are treating that coverage like it's a policy platform.
One strategist admitted directly that Newsom's appeal "isn't about policy" but rather his "presentation" – his "toughness, aggressiveness and confidence."
Not what he's done for California.
His presentation.
The man who turned San Francisco into a tent city is the Democrats' 2028 answer – because he photographs well.
The Numbers They're Ignoring
While Washington Democrats debate thirst traps, the actual political reality is collapsing around them.
The Democrat Party hit a 34% favorable rating in a recent Associated Press poll. Just 69% of Democrats themselves view their own party favorably. Among independents – the voters who decide elections – only 19% have a positive view of the party.
These numbers didn't come from bad lighting or an unattractive candidate.
Kamala Harris had every advantage – a massive financial war chest, wall-to-wall media support, an incumbent party's full machinery behind her.
She still got demolished.
The Democrat collapse isn't an optics problem. It's a substance problem. They're out of ideas, out of touch, and out of power – and instead of doing the hard work of reconnecting with the Americans they abandoned, they're holding casting calls.
What Comes Next
Newsom is telling supporters he'd consider running if "someone else doesn't have that fire, that sense of purpose and mission."
The fire he's talking about is the fire of someone who failed California and wants a bigger stage to fail on.
Republicans spent the last decade building a coalition of working people who felt left behind. Trump connected with auto workers, construction workers, small business owners – voters the Democrats had written off as too uncouth for their faculty lounge politics.
The Democrats' answer to that movement is to find someone with a better jawline.
Your vote – the one they spent four years telling you was sacred, precious, and the foundation of democracy – is something they're now trying to win with the same strategy used to sell cologne.
Sources:
- Lauren Egan, "Thirst Traps Over Think Tanks: Dems Want Hotter Candidates on the Ballot," The Bulwark, March 23, 2026.
- "Gavin Newsom Emerges as Democrats' Top 2028 Pick," The Hill, November 12, 2025.
- "After Democrats Lost the Working Class, Union Leaders Say It's Time to Reconstruct the Democratic Party," NBC News, November 18, 2024.
- "Democratic Anger at Their Own Party Fuels 2026 Primaries," NBC News, September 25, 2025.
