Matthew McConaughey remains one of the hottest stars in Hollywood.
But now he is hot for a completely different reason.
Because a shocking video of Matthew McConaughey and his wife without any pants just went viral.
Matthew McConaughey and his wife promote new tequila in an ad where they don’t wear pants
Actor Matthew McConaughey and his wife Camila recently promoted their new Pantalones brand tequila with a tongue-in-cheek commercial.
In the ad, the couple play the popular pickleball game while using their tequila to make a pickle margarita.
The commercial begins with McConaughey and Camila playing pickleball in normal attire.
But as the commercial goes on and the tequila flows freely, the pair are seen without any pants on.
While their bottoms are blurred out, the risqué ad is making waves.
The pair said tequila has now unfortunately become a high-end luxury beverage and that snobby elites like to collect it in the same way they store vintage wines in their cellars.
The McConougheys say they want to bring back the spirit of tequila, which to them means having a good time and losing your inhibitions in a good way.
“We’re precious about our tequila, not our pants,” the press release from McConaughey and Camila read.
“With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine.”
“While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun. That’s where the name Pantalones came from, and that’s why you won’t see us wearing any,” the statement added.
Celebrity-endorsed Tequila has become a popular branding move
In 2019, Dwayne “The Rock” Johnson announced his celebrity brand of tequila, which he named “Teremana.”
Johnson wrote in an Instagram post announcing the tequila that “TERA means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth.”
“After years of hard work, this blessing is truly a dream come true—but it’s just the beginning and there’s much work to be done,” Johnson continued.
“I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most,” Johnson concluded.
Teremana became a huge success for “The Rock.”
By June 2023, Teremana sold one million cases, a feat only ten other brands had ever achieved.
2023 was also the year McConaughey and his wife launched their tequila brand, Pantalones.
It’s no secret the most valuable asset celebrities have is their name.
And with the ability to license that name, stars can create massive income streams without having to spend hours on set or in a recording studio.
“The Rock” created the template with his Teremana tequila brand.
And Matthew McConaughey wanted to try his hand at the tequila branding game, while having a little fun and raking in some big cash payouts.