Amazon just dropped the news that millions of shoppers have been waiting to hear.
The retail giant is bringing back its fall shopping bonanza with deals that could save families hundreds on Christmas gifts.
And Amazon confirmed two specific dates in October that smart shoppers need to circle on their calendars right now.
Amazon Makes Prime Big Deal Days Official for October 7-8
Amazon officially announced that Prime Big Deal Days will return October 7-8, 2025, giving Prime members 48 hours of exclusive access to deep discounts across every category you can imagine.
The event kicks off at 12:01 a.m. Pacific Time on October 7 and runs through October 8, offering what Amazon calls "millions of deals" on everything from electronics to toys to kitchen essentials.
"Amazon’s Prime Big Deal Days returns October 7–8, kicking off the 2025 holiday shopping season with millions of deals and deep discounts across popular categories like home, apparel, toys, and beauty," Amazon announced on their official About Amazon site.¹
This marks the third consecutive year Amazon has hosted the October event, which has quickly become a major shopping moment for families getting an early start on holiday gift buying.
Prime members can expect savings on major brands including LEGO, Fisher-Price, Samsung, LG, Sonos, and Amazon exclusives from companies like Lancôme and National Tree Company.
The event will be available in 18 countries, including for the first time Colombia, Ireland, and Mexico.
Early Deals Already Live for Smart Shoppers
Here’s something most people don’t realize – you don’t have to wait until October 7 to start saving money.
Amazon typically rolls out early deals in the weeks leading up to Prime Big Deal Days, and that’s already happening.
Fox News has highlighted several early deals already available that give you a preview of what’s coming, including significant markdowns on cookware sets, cozy blankets, and wireless phone chargers.²
These early deals often provide a good indication of the types of savings to expect during the main event.
Smart shoppers know that these early deals often match or come close to the Prime Day prices, so if you see something you need, don’t wait.
What This Really Means for Your Holiday Budget
Look, here’s what Amazon isn’t saying in their press releases – this October event has become just as important as the July Prime Day for serious deal hunters.
Based on last year’s Prime Big Deal Days, we’re talking about substantial savings on popular items. Apple products, kitchen appliances, and electronics typically see some of their best discounts of the year during this event.
The difference is timing. October deals let you knock out your Christmas shopping early, which means less stress and more money left in your bank account when December rolls around.
Amazon knows exactly what they’re doing. They’re positioning this event right before the traditional Black Friday rush, giving you a chance to beat the crowds and the price increases that come with desperate last-minute shopping.
You want to know what the smartest move is? Start making your wish list now.
Amazon’s app lets you set up deal alerts for specific items, so when your target products go on sale, you’ll get notified immediately.
The deals move fast during these events – we’re talking Lightning Deals that sell out in minutes – so being prepared is the difference between snagging that perfect gift and paying full price later.
How to Make Sure You Don’t Miss Out
Here’s your game plan for October 7-8.
First, you need a Prime membership to access the best deals. If you don’t have one, you can sign up for a free 30-day trial right before the event starts.
That membership costs $14.99 per month or $139 per year, but it pays for itself in shipping savings alone if you shop Amazon regularly.
Download the Amazon app and turn on notifications. Set up those deal alerts for items you’ve been eyeing – whether it’s that stand mixer you’ve wanted or the latest tech gadgets for the kids.
Make a list of your holiday gift recipients and what you might want to buy for each person. Having a plan keeps you focused on real deals instead of getting distracted by flashy discounts on things you don’t actually need.
And here’s a pro tip that could save you serious money: compare prices before you buy. Just because something is marked down doesn’t mean it’s the lowest price it’s ever been.
But if the pricing matches what you saw during July’s Prime Day, that’s usually a strong indicator you’re getting a legitimate deal.
The bottom line? Amazon just gave you three weeks to prepare for what could be the best shopping opportunity before the holiday chaos kicks into high gear.
Smart families will use that time wisely.
¹ Amazon, "Prime Big Deal Days 2025 is returning October 7–8," AboutAmazon.com, September 16, 2025.
² Nora Colomer, "Amazon announces dates for Prime Big Deal Days – Here are the sales starting now," Fox News, September 16, 2025.
